INDIE ROCK
Gayngs represent a somewhat unlikely confluence of any number of recent musical trends, foremost amongst them the resurgence in hipness of such über-processed AOR acts as , and . Indeed, producer Ryan Olson’s stated purpose when founding Gayngs (alongside Solid Gold’s Zack Coulter and Adam Hurlburt) was to create “a collection of drugged-up keyboards and slick bedroom production almost exclusively inspired by 10cc’s I’m Not in Love.” Relayted, Gayngs’ groaningly-titled debut album, shies away from actually covering said song, though the fact it includes a creepy cover of ’s saccharine enormo-hit Cry does make you wonder why they bothered being so coy.
That’s not the whole story, though. Relayted is not without a scent of fromage, but it is, on the whole, artier, sexier and stranger than the output of Olson’s bemulleted heroes. It owes plenty to modern RnB production, and is certainly more leftfield in tone and taste than anything 10cc ever made.
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